On October 1^st, the fourth edition of Manic Mondays took place at High Tech Campus Eindhoven. As you might have noticed, B2B e-commerce is changing rapidly and becoming more and more ‘Business as Usual’. That’s why we dedicated Manic Mondays Nº4 to explore this arising topic. Tapping into the world of B2B e-commerce!

First of all, a big ‘Thank You!’ to our speakers Mark Sutherland, director e-commerce EMEA at Ricoh, and Marieke Verkoelen, director e-commerce Europe at PopSockets.

Both Mark and Marieke gained tons of experience while rolling out new e-commerce strategies for multinational giants like Ricoh, Philips and a startup like PopSockets. Thank you for sharing your insights, learnings and professional view on how to plan and execute (large) e-commerce projects!

When implementing e-commerce within your organisation, a lot of questions arise. How do you deal with the organisational changes? Which processes must be considered? Which technology and skills do you need? Which steps do you take? Where to begin? Oh my, some (not all!)  insights shared at Manic Mondays Nº4:

• there is a ‘5-pillar approach’ that helps you set your e-commerce strategy;
• the HIPPO (Highest Paid Person’s Opinion) can be a helpful addition to your success;
• educating your stakeholders can help you engage them, resulting in delivering real change and better ROI.

Need help?

Are you in need of advise or assistance in successfully implementing e-commerce into your organisation? Let’s drink a cup of coffee (or tea!) at your convenience. Contact us at info@tech-to-market.com or call +31850604085.

Manic Mondays is a series of events that takes place 4x per year. It’s a great opportunity to meet up with other (smart) technology marketers in Brainport Eindhoven.

The concept is simple. During each event, there are two talks by leading industry experts, operating at the intersection of marketing, digital and technology.

Manic Mondays are organized and hosted by Tech to Market in close partnership with High Tech Campus Eindhoven.