The T-M Book Club is back! This time, we’re diving into Mindmasters by Sandra Matz, a thought-provoking exploration of how psychology and data shape our choices. From personalized marketing to the impact of digital footprints, this book uncovers the hidden forces driving decision-making and the ethical dilemmas that come with it.

Expect an evening of dynamic discussions where we’ll unravel key takeaways from Mindmasters and reflect on how they apply to our work in tech, marketing, and beyond. We’ll explore real-world case studies, discuss the implications of data-driven influence, and share practical strategies for leveraging psychology in a responsible and impactful way.

Bring your curiosity, your questions, and your perspectives—let’s decode the psychology of influence together!

Join our book club and be part of the conversation.