Now to Next: A series of small-scale events centered around ‘change’, for and by curious marketing and communication professionals who dare to ask critical questions of themselves and others. Held multiple times a year in Eindhoven, renowned as both the smartest region of the world and the beautiful home of Tech to Market.

First, we listened. Then, we communicated. Now, it’s time for the next frontier: feeling. Because let’s be real—B2B isn’t just about logic, spreadsheets, and perfectly crafted PowerPoints. Emotions run the show, whether we admit it or not.

Think B2B decisions are purely rational? Think again. It’s the same brain making the call—just in a different setting. And guess what? That brain is packed with emotions, biases, and subconscious nudges. Mastering those hidden forces can make all the difference in marketing, sales, and leadership.

Yes, you read that right—a fly. 🪰 But not just any fly. In this high-energy, interactive workshop, Tim den Heijer (co-author of the international bestseller The Fly Effect) will break down the science of decision-making in a way that’s as fun as it is eye-opening.

What’s in store?
✔ Wildly entertaining insights into behavioral science
✔ The surprising power of tiny details (spoiler: they matter a lot)
✔ Interactive quizzes, icebreakers, and brain-bending examples
✔ The truth about how B2B decisions really happen

Join us and let’s navigate from ‘Now to Next’ together!

Full name*