Our yearly workation. What a fantastic time we’ve had last week in ‘late Summer, early Autumn’ Amsterdam. What may appear as a shiny new tool to keep a Millennial-heavy team happy is so much more than that. Think of it…

• How much quality time have you spent ‘outside’ this year? Outside of your own team, organization or even industry?
• How much quality time have you spent on finding top-notch inspiration for the next Q or year?
• How many truly interesting peers did you meet last year, people that really made an impact on your (net)work?

We believe most B2B marketing leaders would benefit from stepping up their game a bit when it comes to building future-proof teams. So, you might wonder, how to escape for a few days in 2024 and achieve all this, and more? Perhaps our 2023 workation gets you moving…

After visiting London, Copenhagen, Milan, Tuscany and a few other cool places, we found the perfect place in Amsterdam this year. Our home base was the absolutely gorgeous The Unbound; a much-needed hideaway to prepare ourselves for a bustling 48+ hrs. trip criss-crossing the city centre.

This year’s workation theme? Strategic brand design. Because we’ve experienced – firsthand – that marketers can learn a thing or two about building and strengthening (B2B) brands from a more strategic perspective. One of our friends, Roel Stavorinus published a book about this topic recently so we invited him to co-host this year’s workation. Next to two keynotes from the man himself we’ve met with ‘Amsterdam’s finest’ agencies on the intersection of brand, design and digital. Thanks Verve, GRRR Strategic Digital Agency and KesselsKramer for your hospitality, inspiring examples and interesting conversations. Also thanks to KPMG The Netherlands for sharing your story.

Interested in what we could do for your team – and yourself – going into 2024? We have two ‘tried and tested’ workation formats ready, waiting to be explored. One for teams and one in which marketing leaders from different companies meet with peers. Whatever your team looks like, whatever your goals are or whatever the topics you would like to see covered, send Patricia Beks or Jorg Basten a message if you want to explore options.